Design of Next Generation Mobile Convergence Service Business Model

The next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. In this paper, we propose the next generation mobile convergence service business model creation methodology based on our previous research results (e.g., the 2SAP framework) on the next generation mobile services [1], [2]. To achieve this goal, we first establish a service model contains several basic service elements such as infrastructures, operations, and service provisioning processes that are indispensable for providing next generation mobile services. Then, the next generation mobile convergence service business models are created by adding service and value flows among participants to the developed service model after defining necessary components of business models including actors, their relationships, and roles. keywords: Next generation mobile communications, mobile services, scenario analysis, service model, mobile business model.